Practice

Two practices. One operator.

Founded and sold a hospitality-HR tech company. Operates multi-property luxury hotels. Builds software. Few advisors in the Mediterranean combine all three — and the firm is built on top of that triangle. An HR practice grounded in years of operating. A Hospitality-Tech practice grounded in years of building.

HR Hospitality

People work for hotels built to last.

Eight service lines spanning the full life of the hospitality workforce — from the seasonal hiring sprint and labour-cost diagnostics to fractional CHRO retainers, leadership programmes, and the high-stakes work around openings, acquisitions, and reorganisations.

01

Talent Acquisition & Employer Brand

The front door. Every hotel in Greece is fighting the same talent war, and the Workathlon DNA travels well.

  • Recruitment audit and process redesign — time-to-hire, drop-off, cost-per-hire
  • Employer value proposition (EVP) workshops and rollout
  • Career-site, social-content, and recruitment-marketing playbooks
  • Seasonal hiring campaigns for island properties
  • International sourcing pipelines — Balkans, Ukraine, Asia, EU mobility
  • Recruiter training and hiring-manager interview frameworks
  • Executive search for senior hotel roles — GM, F&B Director, Director of People

02

Workforce Planning & Labour Productivity

Quantitative, executive-sponsored, and rarely done well. The most defensible work in the practice.

  • Labour-cost diagnostic by department, with peer benchmarking
  • Staffing models for new openings and seasonal ramp
  • Productivity benchmarking against comparable properties
  • Outsourcing-vs-in-house analysis — housekeeping, security, F&B
  • Scheduling system selection and rollout
  • Staff housing strategy for island properties

03

Fractional CHRO / HR-as-a-Service

For groups of three to ten properties without a real Head of People — a common gap across Greece, Cyprus, Croatia, and the Balkans.

  • Fractional CHRO retainer — on-call for hiring, comp, and escalations
  • HR policy and handbook build, specific to Greek labour law
  • Payroll and HRIS selection
  • Compensation banding and pay structures
  • Onboarding programmes

04

Culture, Retention & Engagement

The work that pulls everything else through — and builds the case studies.

  • Engagement surveys with action plans
  • Exit-interview programmes and turnover diagnostics
  • Internal mobility frameworks
  • Training programmes for F&B, housekeeping, and front office
  • Manager-effectiveness programmes

05

Leadership Development & Succession

For the people who actually run the property — and the families who own it.

  • GM and Head-of-Department leadership programmes
  • Performance management system design
  • Career frameworks and competency models
  • 1:1 executive coaching for owners and GMs
  • Succession planning for family-owned groups

06

M&A, Openings & Reorganisations

The highest-stakes project work, where owners pay for certainty.

  • People-side due diligence on hotel acquisitions
  • Pre-opening HR plan and recruitment for new properties
  • Post-acquisition integration playbooks
  • Reorganisation and cost-restructuring support

07

ESG, DEI & Sustainable Hospitality

Increasingly required for branded hotels and EU funding — and a natural fit alongside Wise Greece and TUI Care Foundation work.

  • ESG reporting on people metrics
  • DEI strategy and reporting
  • Women-in-leadership programmes
  • Refugee and inclusive hiring pipelines

08

Speaking, Workshops & Industry Programmes

Keynotes, panels, and branded content partnerships — already part of the firm's public profile.

  • Keynotes, panels, and executive workshops
  • Branded 'Days of Tourism'–style content partnerships
  • White-labelled HR training for hotel schools and industry associations

Santikou Ventures · Hospitality-Tech Practice

Hospitality-Tech Practice

A translator between IT, operations, and the cap table.

A separate arm inside Santikou Ventures, built for hotels drowning in vendors, founders building into the industry, and investors writing cheques in it. Five service lines — from PMS selection and AI roadmaps to GTM advisory, board work, and bespoke builds.

A

Tech Strategy for Hotels & Groups

Hotels are drowning in vendors and have no one trustworthy translating between IT and operations. That's the role.

  • PMS / CRS selection — Mews, Cloudbeds, Opera, Protel, Stayntouch
  • Tech-stack audit and consolidation roadmap
  • Channel manager and revenue management system selection
  • Guest experience tech — in-room, mobile check-in, messaging, upsell
  • Back-of-house operations tech — housekeeping, F&B POS, maintenance, procurement
  • Data infrastructure — warehouse, BI, and dashboards
  • AI-readiness assessment and pilot roadmap
  • Digital transformation programmes for multi-property groups

B

Go-to-Market Advisory for Hospitality-Tech Startups

We are the customer those founders are trying to reach. That makes the advisory unusually valuable.

  • Product-market fit refinement against real hotel buyers
  • ICP and segmentation work
  • Sales playbooks and demo design for hotel sales cycles
  • Pricing model design
  • Partnership strategy with PMS, channel managers, and global hotel groups
  • Reference-customer and case-study programmes
  • Series A / B fundraise preparation

C

Venture & Investor Advisory

Quietly the highest-leverage work in the firm.

  • Due diligence for VCs and PE funds evaluating hospitality-tech bets
  • Portfolio support across a fund's existing investments
  • Scouting and deal flow into Greek and Med-region investors
  • Board advisory and operating-partner roles in hospitality-tech companies

D

Build & Integration

Productised builds on a modern stack — Supabase, Stripe, Lovable. Not an agency.

  • Bespoke internal dashboards and integrations for groups whose stack doesn't fit any vendor
  • Data unification across PMS, POS, payroll, and guest-review systems
  • Small custom apps for operations problems no SaaS solves

E

M&A & Strategy for Hospitality-Tech

The founder's chair, through a Series A and an acquisition. Now the other side of the table too.

  • Sell-side advisory for hospitality-tech founders considering an exit
  • Buy-side advisory for hotel groups acquiring tech
  • Strategic options reviews and exit-readiness diagnostics

Engagement formats

Three ways to begin.

Diagnostic

A four-to-six-week piece of work with a fixed scope, a clear deliverable, and a defined recommendation. Used for talent audits, organisational reviews, and pre-opening readiness.

Retained Advisory

A monthly or quarterly relationship with regular working sessions and on-call support. Used by founders, GMs, and owners during periods of growth, repositioning, or transition.

Speaking & Workshops

Single-event keynotes, panel appearances, and tailored half- or full-day workshops for leadership teams.

"We are deliberately selective about the engagements we accept so that each client gets the founder's direct attention. If we are not the right fit, we will say so on the first call — and introduce you to someone who is."

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